 | | Getting
Backlinks For A Higher Page Rank Getting
backlinks from
quality websites is important to your traffic building
efforts.
“On
page”
optimization will only take your site so far in the rankings war. If
there were 100 sites about a particular subject, all beautifully
optimized, which is the the most valuable one that deserves to be
number one on the results page? To find the best site the search
engines use off page factors as well. The big off-page factor that
everyone tries
to do well with is incoming links, usually called backlinks.
The
most valuable backlinks are one way links from an authority site
with a high page rank. The least valuable are reciprocal links from a
low page rank site with dozens or hundreds of links on a page.
Don't
try getting backlinks prematurely. Wait until you have twenty or so
high
quality pages on your site.
Then submit your site
to the main
directories as well as smaller directories in your niche. This will
give you one way backlinks. You can use Search It!
to find the directories.
"Make
Your Links Work"
(a free 69 page e-book) tells more about using the directories, plus
everything thing else you need to know about backlink building.
Join
a
quality reciprocal link program and swap links with other high quality
sites in your niche that are don't compete with your site.
Don't join link farms or link to low quality sites. The best
link program I have come across is SiteSell's
Value Exchange.
It's free, and it only has quality sites registered.
If
you are a local business, get links from your local business directory
or the local chamber of commerce web site. Swap links with other
businesses in your area. For example. if you're the Blacktown
locksmith, swap links with the Blacktown bakery, the Blacktown
hairdresser, etc.
Try to get the backlinks to
use optimized
anchor text, e.g. click the link for the Blacktown
Locksmiths, not Click
Here for Blacktown Locksmiths Also,
try to vary the anchor text so the search engines see the links as more
natural. Don't try to get 50 incoming links in one week and then
nothing for six months. Spread them out to look more natural.
Get
links to your internal pages, not just the home page.
If
you have time write some articles and submit them to the article
directories. Make sure these are useful, quality articles. You'll get a
link back from the directories, and your article could be picked up and
used on other websites, giving you more incoming links.
Return from Getting Backlinks to
Increased Web Site Traffic
Return to Building A Website Home |
|
