Attracting More Visitors To Your Website
Hi, it's Warren again, with part 4 of, "The Insider Secrets To Web Success".
Todays secret will help you get a lot more targeted visitors to
your website and get them returning over and over again while your
cpmpetition wonders what's wrong withe their sites.
Secret No 6 - Have Plenty Of Pages With Useful InfoIf
you build a website that's full of useful information you have two big
advantages over your competition with their brochure style websites.
It's like you're in a car race and your car has a thumping big V8 while
theirs has a lawn mower engine. You're going to beat them hands down
for 3 reasons.
Vistors want to solve their problemsThe
first is that most people on the internet are looking for information
to solve a problem or to help them in some way. If you have a brochure
style website you're really only catering to people that are almost
ready to buy. You're wasting an awful lot of opportunity because the
information seeking visitors are just going to leave your site which
doesn't help them and head to one that does help (your competition).
though, they'll find your competition doesn't help, but that your site
is the font of all knowledge that they've been searching for.
does it help you if these visitors are only at the information seeking
stage? Just wait for installment 6 of "The Insider Secrets To Web
Success", and you'll learn how you can use these visitors to boost your
website sales from 100% to 1000%.
The Numbers Are On Your SideThe
second way an information rich website helps you pulverize the
competition is with sheer weight of numbers. They'll have 5 or so
unfocused pages describing their business. You'll have 10, 20 or 100
pages of keyword-focused useful information. Every page is another
chance to be found in the search engines.
Don't panic though.
You don't have to write all the pages straight away. Your site can go
live with just a few pages, and if you add one page a week at the end
of the year you'll have 50 pages and 50 chances of being found in the
Visitors Will ReturnThe 3rd way plenty of
information rich pages will help you is that there is a reason for
these visitors to return to your site which is to get more useful
information. The more times they return the more chances you have of
converting them into a client.
How do you know what to write about?You can come up with dozens of ideas for your web pages without a lot of trouble.
Use Your ExperienceFirst
think about all the questions your customers ask you. Every common
question could be a page on your site. Think about all the problems
your clients could have. There are more pages. What do your customers
want help with? What advice do you need to give most often?
Do Keyword ResearchUse
all these ideas that you've brainstormed as seed words for keyword
research and you'll come up with dozens more ideas. You'll be writing
information rich pages for months or years and you could be amking
sales from these pages.
For example, If you have a plant
nursery, your customers might want to know how to prune their roses.
You can have a page telling them, and you can tell them about the best
rose fertilizer (that you sell) the best natural pesticides (that you
sell) and the best secateurs for pruning roses (that you sell). You get
If your visitor don't buy straight away though, remember installment 6 will tell you what to do.
having more real information gives many more pages of good search
engine bait, it gets potential customers to your site, and it keeps
them coming back to your site, giving you much more opportunity to turn
them into a customer.
What About Long Distance Visitors?Some
of your customers could be living 1000 miles away though. What can you
do to turn them into customers of your local business?
could think about mail order sales, selling products through an
affiliate program, or selling an information product like an instant
But if you use local search terms in your keywords and on your web pages, you should get plenty of local visitors.