How To Turn Visitors Into Customers
Hi, it's Warren again with part 6 of "The Insider Secrets To
Todays insider secrets will help turn website visitors into customers.
Secret No 8 - Follow Up With Your Website Visitors
Over 95% of website owner don't do this, and lose well over 80% of their possible sales.
You don't have be one of them.
offline marketing you're told that someone has to see our message 7
times before they buy. It's no different online. Very few people buy
the first time they see an offer. I know I don't, unless it's something
I'm desperate to have and I'm actively looking for it.
the visitors to your website won't be that desperate. They're looking
for information, and aren't yet ready to buy anything. Maybe they don't
know that they actually need anything. So how do you follow up with
someone you don't know who just pops in and has a look at your website
then pops out again? They probably will never be back.
You Need To Get Their Email AddressVisitors
are on your site for a reason. They're looking for information in your
field of expertise, so try to sign them up for your newsletter or
mini-course. That way you can keep in touch over a period of
weeks or months until they are ready to buy.
You Need To Give To GetGetting
your visitor to give you their email address isn't easy these days. To
get a good signup rate you need to do better than just say "sign up for
my newsletter". You need to give an incentive.
The incentive can
be anything that your visitors sees as being of value. For my website,
it's a mini-course giving the secrets on getting visitors to websites
and turning them into customers.
businesses a useful mini-course will do the trick, eg "5 mistakes
that will cost you money when you sell your house" from a realtor, "7
tips to make your home more secure" from a home security specialist and
Discount vouchers can work too, and the discount can be
for your business, or another business that you have worked out a joint
venture with. Prizes can also work, such as "Go in our monthly draw for
a free meal for you and a friend" if you have a restaurant.
you have their email address you do need to give them value. Usually it
is in the form of information - "It's rose pruning time soon, this is
how you do it to get the absolute best results". you can add in a bit
of selling of course. "To get your roses blooming you need a good
organic fertilizer. Rose Plus is one of the best because ..., and you
can get it from us here at Northern Nurseries". You get the idea.
Keep In Contact Over A Period Of Time A
minicourse is a lot better than a one off report, because your
prospective customer is hearing from you regularly. You can show them a
series of emails why your product or service is what they've been
looking for, even if they didn't know that they were looking.
to presell though. If you just send a sales letter every time your
potential client will unsubscribe from the course or newsletter and you
Sending The Mini-CourseTo send a minicourse
you need a sequential autoresponder that automatically sends a series
emails at specified intervals. Many webhosts have an autoresponder as
part of the [package, but they only send one message, no good for a
Aweber is the most trusted autoresponder available,
and it costs around $20/month at the time of writing. Not bad for
something that can increase sales by 100 to 1000% There are free
autoresponders and cheap ones as well, but the general consensus of
marketers is that Aweber is worth the money.
Site Build It has
a built in sequential autoresponder and that is what I'm using for this
mini course. since you need to pay for hosting and a keyword tool as
well at trhe very least, it's cheaper to go with Site Build It, which
has an awful lot of other useful tools as well. Read My Review.
Secret No 9 - Have A Call To Action
no call to action can waste all your hard work getting a prospective
client to actually visit your website is wasted. They come, they look
and they leave, never to be seen again.
Most websites make
this mistake. Most small business websites are actually brochure types,
in other words they're like an online version of your business
brochure, this is who we are, this is where we are, and this is what we
do. And, they look really nice and give you a warm and fuzzy feeling
when you look at it, but they don't make money.
Visitors aren't looking for information on your business, they're looking for solutions to their problems.
far better form of website for a small business owner is the direct
response website, an information rich website with a call to action,
and the best action you can get for the long term success of your
business is the visitors email address. Then you can develop a long
term relationship with the visitor, and sell to them over and over
You need a call to action to get the visitors email
address so you can send them your mini-course and your newsletter. You
need more than your phone number or just saying sign up for my
Don't just say Phone: 222-3333, say call us now on
222-3333, or email us now, or join my newsletter now and get your free
report on ...
Your call to action should be on every page of
your website, because you never know what page visitors land on, and
many visitors only visit one or two pages. if you're a local
business your call to action should include your locality. -
Plumbing Servicing Armidale, Guyra, Walcha and Inveral, Call us 8-5 on
222-333. After hours? Fill out this form and we'll get back to you
asap. Emergency? Call our emergency number right now ...
And sign up for our newsletter to get our free report, "5 Ways To Halve Your Hot Water Cost"
Then your business will come up in a locality search, eg "plumber in armidale".
top right is a good spot to put your call to action. It's the most seen
spot on your entire page, or the top right or left columns could also
The call to action could be to sign up for your newsletter or mini course.
The call to action is very easy to do and will have an immediate effect on your increasing your sales or sign ups.