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Building A Web Site News, Bad website design and how to avoid it
April 03, 2012
It's Warren Newson here from www.building-a-web-site.com with more website building tips.
Bad Website Design And What To Do About ItI've been looking at a lot of websites lately and I've been amazed at the poor design. I'm not just talking about looks, but about usability and search engine friendliness as well. What makes it even worse is that these sites are for computer repair businesses, businesses that you would think would know more about websites and website building than the average local businessman.
I thought it could be useful to look at these design problems to see what could be done to make the websites better at attracting new business.
The mistakes are in no particular order.
No WebsiteI was totally astounded by the number of these businesses that don't even have a website. In this day and age most people jump online to find any sort of business. The paper based yellow pages are almost dead. In fact BIA/Kelsey and ConStat says 97% of consumers use online media to shop locally. 90% use search engines.
Just last month I ran over a turtle in my driveway and cracked its shell. I needed a vet urgently to fix it or to euthanize it so I got online and searched for a local vet. It's the same for anything else I'm looking for and chances are high that your customers are the same.
Solution? Make a website or have one made. But make sure it's built right so that it will get traffic.
Sites That Look AwfulI hate to be critical, but some of these sites looked as if they had been designed by the 10 year old down the street. A website doesn't have to have award winning looks, but it does need to look neat and tidy with easy to follow navigation.
Solution? Either use a professionally made template or look at other websites in your niche and get a feel for good and bad design. What sort of sites would you feel best about?
Don't copy anyone else's design, but use them for inspiration and for an idea of what looks right for that niche.
Sites That Are Hard To ReadThis is part of the "designed by a 10 year old" problem. Some of these sites have poor contrast between the text and the background. Imagine some important information like the business address written in yellow on a grey background, or content some of your visitors have problems seeing clearly. It may be fine for a 20 year old, but not so good for a 50 year old. And remember, different monitors will show the page colors slightly differently. What may look fine on your computer may be harder to read on a visitors monitor.
A related problem is texture on the page under the writing. It's a little bit like trying to read a captcha form and personally I find it annoying. If you want a texture on your page, that's fine, but keep it on the background with the writing on an untextured part of the page with good contrast.
Solution? No textures under the writing, and use colors with good contrast for the writing and its background, preferably dark writing on a light or white background,
More Mistakes In The Next NewsletterThe next newsletter will have more mistakes, this time in the content. Some are easy mistakes to make, others make you wonder what the webmasters were thinking. Either way it's best to be aware of them so you don't make them yourselves. And remember that these are real mistakes on real websites in the computer niche, not made up examples.
The Easiest Way To Build A Good WebsiteYou've probably heard it before: if you want to be successful, find a successful person and copy what they do. Well, Wordpress sites average 9 visitors a month. The average SBI site gets 6,400 visitors a month.
I'm ashamed to admit I haven't done much with my SBI site for a long time, but it still got 4,604 visits last month, with 2,834 unique visitors which averages 148 visits/day and 91 unique visitors/day.
It's worth looking into.
And, SBI has just unveiled a brand new page builder that is a quantum leap from the old block by block builder, and professionally designed templates are included.
Check out SBI now!
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