How To Get Ranked Higher In The Search
Hi, it's Warren again with part 5 of "The Insider Secrets To
Todays secret will help you get ranked higher in the search engines
so that searchers can actually find your site. It could make the
difference between being on page 1 or page 30 in the search engine
Use Incoming Links To Boost Your Search Engine
search engines have a problem. Out of all the thousands or tens of
thousands of websites that could fit someone's search, which
deserves to be number one on the search engine results page (SERP).
Which sites deserve to be on the first page?
There could be
dozens or hundreds that use the right keywords and are beautifully
optimized for the search engines. The search engines want the most
valuable pages first because like any other business you have to give
the customer what they want or they will go somewhere else. (At the
moment Google is the best at giving searchers what they want - relevant
pages, and that is why Google dominates.)
So the search engines
use a whole host of criteria to decide which pages deserve the coveted
front page on their SERPS. One of the most important criteria is
incoming links, often called backlinks.
Incoming links are links
to your website from other websites. The search engines see these as a
vote of confidence for your website, and the more quality votes you get
the better your ranking.
Having no backlinks can doom your
website to obscurity, because you never get high enough
in the search engines for any of your prospective clients to see your
site, and you're losing sales again.
You Need Quality Links
isn't all there is to it. Some backlinks are worth more than others,
sometimes an awful lot more. A one way backlink from an authority site,
a site the search engines already recognize as important, will do much
more for your site than swapping backlinks (called reciprocal
linking) with a lowly rated site with dozens of links of the page that
links to your site.
Is A Personal Reference From A Drunk Good For
Linking to spammy websites can actually damage your reputation
with the search engines and give you a lower ranking. Think
of incoming links as a personal reference when you're going for a new
job. A reference from the state manager of your current employer is
worth a lot more than a reference from your drunken drinking buddy at
the local hotel. Getting a reference from a drunk isn't going to say
much good about you.
How do you get quality backlinks?
Notice how valuable
content keeps cropping up as part of a successful website
of the most important things you need to do is have lots of quailty
information on your site. Then you'll find some other websites will
link to your site just because it is a good resource for their
visitors. You can't rely on that as your only linking strategy though
because it is slow and uncertain.
You can swap links with other quality
websites. Email the website owner asking for a link but make it a
personal email showing that you have actually visited their site.
Spamming website owners will get you into trouble fast. Once again lots
of quailty information will help you get reciprocal links.
link to related sites. If you're in a car panel beating business you
might link to a radiator repairer but you wouldn't link to a weight
How do you find sites to link to?
You can brainstorm some related niches and go looking in the search
engines. That's slow and largely unproductive though.
You can look at competitors websites, see who they link to and approach
those websites for a reciprocal link.
You can find sites during your normal day to day web surfing and
working. Keep a note of suitable websites.
One of the best ways though is to...
Join A Quality Link Exchange Program
are programs that you can join that put you in touch with other
webmasters that want reciprocal links. You can then check their sites
out and approach the ones that look best from your point of view.
joined a couple that weren't that good. The other sites were mainly
spammy, not the sort you really want to link to. Most of the sites I
did link to actually deleted the link to my site after a while, so I
was linking to them but they weren't linking to me.
So if you do
join a program keep a list of who you link to and where they link back
from so you can check that they keep the link live.
The only program I recommend is SiteSells Value Exchange
which has generally good quality sites in it. It's free and well worth
joining. You will find that not every site you approach will want to
link back to you, and a lot of emails will go unanswered. Like anything
it's perserverence, and as your site improves and gets a better Google
page rank it gets easier to get link exchanges.
Submit Articles To Article Directories.
can write articles and submit them to an article directory such as
EzineArticles. Make sure it is a quality article providing useful
information. At the bottom of the article you get to put a resource
box, which is where you plug your website and get live links
back to it.
If your article is good enough, other website owners
will put it on their websites complete with your resource box, giving
you more one way incoming links.
Of course there are the "bad
guys" out there who use your article without giving you a link back
which really annoys the heck out of me, but that's life. It's still
worth using article directories particularly when your site is new and
you need links to get the ball rolling.
Article directories can
take a while to process your article and get it live though, because
they are inundated with submissions. There are a couple that
can pay a few doolars for an expidited submisiion, and others like
will give you some priority after you get a few good articles up.
Use Web 2.0 Sites Like Sqidoo and Hub pages
the same with web 2.0 sites such as Squiddoo or Hub pages. You can
write an article and post it on their sites getting backlinks to your
site. Once again make sure you write quality articles.
thing about these sites is that your article goes live immediately.
That means if you've just gone live with your website you can get links
back straight away. As well as helping your page rank it means that the
search engines will be able to find and index your website quickly. You
won't have to wait month just to get indexed by Google.
of "duplicate content" when you're submitting to sites like squidoo and
Hb pages. Write unique articles for each of them, even if ithey're both
about the same thing.
Local Business Directories
If you're a small business try
getting links through your local business directory, or chamber of
website. Try swapping links with non competing websites in your local
area or in
You can submit your website to directories in your niche as well. With
some directories you have to pay for the link.
anchor text is important, and that is the actual text that is linked to
your site. "click here" is wasting your link. The anchor text should
contain one of your keywords such as "Blacktown locksmith", or
"Blacktown home security service", so that you will get better page
ranking for that keyword.
- You shouldn't use the same anchor text in every
incoming link. Vary it a bit.
- Have some links to your home page and some to
your internal pages.
- Get links over a period of time rather than
getting a lot in one day. It looks more natural to the search engines
and is better for your rankings.
do reciprocal linking with spammy low quality sites or sites with
hundreds of links on their pages. It could actually lower your search
- A backlink from a relevant content page is a
lot better than a link from a dedicated links page.
Get More Info With This Free E-Book
can only touch on the subject of linking in this short email, so if you
want to know more about this important subject download Sitesell's
free e-book, "Make Your Links Work". You can sign up for their link
exchange program from the same page if you already have a website. just
scroll down their page to find the links to the e-book and Value Exchange program.