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Just "Building A Website"  Will Cost You Money

Hi, I'm Warren Newson, webmaster and editor of www.building-a-web-site.com. In this email mini-course I'm going to show you the insider secrets to web success.

It's a sad fact that 95% of websites fail. That is to say they don't generate profits for the business owner (you) or if they do make a little money it's nowhere near what they are capable of if they are built right and used right.

Experienced internet marketers though know the secrets to getting traffic and converting it to sales, and these secrets are the basis of every successful website. Ignore them and your website sinks like a stone into internet oblivion. Use them, and your website can walk on water and give your business a massive boost in profitability.

Secret No 1. Knowing The Best Keywords To Build A Page Around

If you don't use the best keywords your website won't get found in the search engines.

Imagine that you had an ad in the yellow pages but it was in the wrong category.  You're a baker, but your ad is in with the butchers. Your ad will never be seen by the people who matter - your prospective clients.

The problem is common on the internet, but it's much more subtle than the difference between butcher and baker. It's more like the difference between camp grounds, camping grounds and camp sites. These are called keywords or key phrases. Choose the right keyword and you could dominate your market. Choose the wrong one and you have no chance at all, even if you do everything else right.

Your Keyword Sets Your "Category"

The search engines decide what "category" to place your web page in by inspecting the page (called spidering) and seeing what it focuses on. The spider looks at the page filename, the title, description,  headings, and the content of the page itself. If you've used a keyword that isn't searched on much or that has a high number of competing websites, then your page isn't going to be found by prospective clients.

A far more common mistake is having a page that isn't focused on anything, for example a locksmith having a page about home security, knife sharpening, key cutting and boot repair, with no specific keyword in the places search engine spiders look. A page like that won't rank highly for any keyword, and won't get found anywhere near as often as focused pages using a good keyword.

How Keyword Researchs Help Your Website Be More Profitable

Keyword research will help your website get more targeted visitors in two vital ways

First, it will give you lots of ideas for profitable pages for your website, ideas that you would have never thought of otherwise. For a website that brings you a never-ending supply of new clients, you need lots of pages, each one focusing on one thing that interests your customers. Basically, your business can be found for lots of different keywords.

 A 5 page brochure style website that just talks about your business won't get found very often at all. Web surfers are looking for information, and that's what you have to supply.

Second, the keyword tool will let you sort those keywords to find the most profitable ones. Keyword tools give you two very important number for each keyword - the number of people searching for that keyword, and the number of other websites competing with yours for the top ten spot in the search engine rankings. 

You should get a ratio of searches to competition so you can rapidly find the best keywords, and you should be able to sort on any criteria eg competition, number of searches, ratio, and you should be able to filter on any criteria.

Screenshot of Nichebot show weight loss keywords sorted on high search numbers
Screenshot of the Nichebot keyword tool looking at weight loss keywords sorted on high search counts. Look at the competition for "weight loss" compared to "diets for quick weight loss".

How To Do Keyword Research

Keyword research isn't hard, but first you need a keyword tool. You have to pay for a good one, but you can get a feel for things with the free ones like Nichebot Classic or Google's free keyword tool.

First you brainstorm words and phrases that you would expect to be good keywords for your website. You use these as "seed words" to do keyword searches that generate long lists of related keywords. For example a locksmith may brainstorm words and phrases like locksmith, locks, home security, car security, car alarm, key cutting, and boot repair.

Types Of Keywords Research

You can do 2 types of searches for keywords, vertical and lateral. Vertical searches bring back keywords with the seed word in it while lateral searches bring back related keywords that don't contain the seed word.

Vertical and lateral searches are very powerful and should give you dozens of ideas for profitable web pages.

Good keyword tools will also give vital information on the top competing websites for those keywords so that you have a much better chance of beating the competition.

Long tail Keywords Are More Profitable

General keywords like used car, or weight loss are very hard to compete for. You need to get your page into the top 10 ranking websites to get on the first page of search engine results page, and you'll never do it for a keyword like those.

Long tail keywords are a different story though. These are keywords (well, key phrases) that are longer and more specific like "lose weight naturally", "how to lose weight naturally" and so on. They are a lot easier to rank well for, and the searchers are generally more serious and closer to purchasing.

If you have a local business using locality keywords like "weightloss in armidale", or "natural weightloss armidale nsw" can be a big help in getting targeted visitors. Once again though, you need to check them with a search engine tool to see how good they are.

Screenshot of Nichebot showing weight loss keywords sorted on high profitability.

A screenshot of Nichebot weight loss keywords again, this time sorted on high profitability. You're seeing longtail keywords here. Notice the difference with the screenshot above.

Keyword Tools

There are two types of keyword tools - free ones and ones you pay for, generally by subscription.

The free ones are fine for dipping your toes in the water, but they don't have the power of the paid ones. You get limited keywords and limited information about them. Personally I wouldn't trust my profits to a tool with limited capabilities when the better tools aren't all that expensive.

Two of the best free tools are the Google keyword tool (just google it to find it), and Nichebot Classic. If you're building a hobby site they might be all you need.

For more serious websites, if you already own a site Nichebot X is one of the best tools around. 

If you're just building a website don't spend your money just yet. During this course you'll see that if you really want your website to bring in money there is at least one other tool that is absolutely essential and more that are desirable. It's actually cheaper to use a program like Site Build It that includes everything you need than to buy everything separately. (Read my Site Build It review.)

More Keyword Information

Here's a two hour webinar that goes right through everything you need to know about keyword research including the ten commandments of keyword research.

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