"Building A Website" Will Cost You Money
Hi, I'm Warren Newson, webmaster and editor of
this email mini-course I'm going to show you the insider secrets to web
It's a sad fact that 95% of websites fail. That is to say they don't
generate profits for the business owner (you) or if they
do make a little money it's nowhere near what they are capable
of if they are built right and used right.
Experienced internet marketers though know the secrets to getting
traffic and converting it to sales, and these secrets are the basis of
every successful website. Ignore them and your website sinks like a
stone into internet oblivion. Use them, and your website can walk on
water and give your business a massive boost in profitability.
Secret No 1. Knowing The Best Keywords To Build A
If you don't use the best keywords your website
won't get found in the search engines.
that you had an ad in the yellow pages but it was in the wrong
category. You're a baker, but your ad is in with the
Your ad will never be seen by the people who matter - your prospective
The problem is common on the internet, but
it's much more subtle than the difference between butcher and
baker. It's more like the difference between camp grounds, camping
grounds and camp sites. These are called keywords or key phrases.
Choose the right keyword and you could dominate
your market. Choose the wrong one and you have no chance at all, even
if you do everything else right.
Your Keyword Sets Your "Category"
search engines decide what "category" to place your web page in by
inspecting the page (called spidering) and seeing what it focuses on.
The spider looks at the page filename, the title,
headings, and the content of the page itself. If you've used a keyword
that isn't searched on much or that has a high number of competing
websites, then your page isn't going to be found by prospective clients.
far more common mistake is having a page that isn't focused on
anything, for example a locksmith having a page about home security,
knife sharpening, key cutting and boot repair, with no specific keyword
in the places search engine spiders look. A page like that won't rank
highly for any keyword, and won't get found anywhere near as often as
focused pages using a good keyword.
How Keyword Researchs Help Your Website Be More
Keyword research will help your website get more targeted visitors in
two vital ways
it will give you lots of ideas for profitable pages for your website,
ideas that you would have never thought of otherwise. For a website
that brings you a never-ending supply of new clients, you need lots of
pages, each one focusing on one thing that interests your customers.
Basically, your business can be found for lots of different keywords.
5 page brochure style website that just talks about your business won't get
found very often at all. Web surfers are looking for information, and
that's what you have to supply.
Second, the keyword tool will
let you sort those keywords to find the most profitable ones. Keyword
tools give you two very important number for each keyword - the number
of people searching for that keyword, and the number of other websites
competing with yours for the top ten spot in the search engine
You should get a ratio of searches to
competition so you can rapidly find the best keywords, and you should
be able to sort on any criteria eg competition, number of searches,
ratio, and you should be able to filter on any criteria.
of the Nichebot keyword tool looking at weight loss keywords sorted on
high search counts. Look at the competition for "weight loss" compared
to "diets for quick weight loss".
How To Do Keyword Research
research isn't hard, but first you need a keyword tool. You have to pay
for a good one, but you can get a feel for things with the free ones
like Nichebot Classic or Google's free keyword tool.
brainstorm words and phrases that you would expect to be good keywords
for your website. You use these as "seed words" to do keyword
searches that generate long lists of related keywords. For example a
locksmith may brainstorm words and phrases like
home security, car security, car alarm, key cutting, and boot repair.
Types Of Keywords Research
can do 2 types of searches for keywords, vertical and lateral. Vertical
searches bring back keywords with the seed word in it while lateral
searches bring back related keywords that don't contain the seed word.
Vertical and lateral searches are very powerful and should give you
dozens of ideas for profitable web pages.
keyword tools will also give vital information on the top competing
websites for those keywords so that you have a much better chance of
beating the competition.
Long tail Keywords Are More Profitable
keywords like used car, or weight loss are very hard to compete for.
You need to get your page into the top 10 ranking websites to get on
the first page of search engine results page, and you'll never do it
for a keyword like those.
Long tail keywords are a different
story though. These are keywords (well, key phrases) that are longer
and more specific like "lose weight naturally", "how to lose weight
naturally" and so on. They are a lot easier to rank well for, and the
searchers are generally more serious and closer to purchasing.
you have a local business using locality keywords like "weightloss in
armidale", or "natural weightloss armidale nsw" can be a big help in
getting targeted visitors. Once again though, you need to check them
with a search engine tool to see how good they are.
screenshot of Nichebot weight loss keywords again, this time sorted on
high profitability. You're seeing longtail keywords here. Notice the
difference with the screenshot above.
Keyword ToolsThere are two types of keyword tools - free ones and ones you pay for, generally by subscription.
free ones are fine for dipping your toes in the water, but they don't
have the power of the paid ones. You get limited keywords and limited
information about them. Personally I wouldn't trust my
profits to a tool with limited capabilities when the better tools
aren't all that expensive.
Two of the best free tools are the Google keyword tool (just google it to find it), and Nichebot Classic. If you're building a hobby site they might be all you need.
For more serious websites, if you already own a site Nichebot X is one of the best tools around.
If you're just building a website don't spend your money just yet. During this
course you'll see that if you really want your website to bring in
money there is at least one other tool that is absolutely essential and
more that are desirable. It's actually cheaper to use a program like
Site Build It that includes everything you need than to buy everything
separately. (Read my Site
Build It review.)
More Keyword InformationHere's a two hour webinar that goes right through everything you need to know about keyword research including the ten commandments of keyword research.