"Must Do" Insider Secrets To Web Success
because just building a website is not enough
Warren from www.building-a-web-site.com with part 2 of the "Insider
Secrets To Web Success" mini-course.
Today's insider secrets will:
- Help your site get found in the search engines
- Stop potential clients clicking through to your
Secret No 2: Optimize Your Web
Pages For Higher Rankings
If you don't
won't get found in the search engines!
Just selecting keywords isn't enough. You have to
use them in a way that tells the search engines what your page
is about. If you don't, the search engines won't think your page is
important for that keyword, and it won't rank highly in the search
engine results. Result: your page doesn't get found by potential
This is another common mistake, even though it's not hard to do
The search engines need to know what your web page is about, so you
need to leave "hooks" around your page to show the search engines what
they need to know. This is called search engine optimization (SEO) or
on-page optimization and it's about putting your keywords in specific
spots that the search engines look at.
|Checking the on page
optimisation using Site Build It's built in page analyser (Read my Site Build It review)
First you need your keyword in the page URL. For example, if I was
writing a page with the keyword "on page optimization" (probably not a
good keyword by the way) the page URL would be
or the same name
without the dashes.
Next, the keyword should be in the page title. The title is up at the
top right of your web page and it's shown on the search engine results
pages. Humans don't normally even notice it on the web page,
but it is important for the search engine spiders that check your pages
out. I might make the page title "On Page Optimization Tips". Its best
to have the keyword at the beginning if that is possible.
Next, your keyword should go in the meta description tag
which is shown on the search engine results page along with the title.
The meta description isn't seen on your web page. (There's more about
meta description below.)
Put the keyword in the main heading of your content and then sprinkle
the keyword or variations through the content. Most experts say it
should make up between 1% and 3% of the content, so if you had a 500
word page you'd use it 5-15 times.
How To Set The Title And Description
The title and description aren't seen on in the main body of the page.
The go in the head section of your HTML between the
<head> and </head> tags. In HTML they look
"-//W3C//DTD HTML 4.01 Transitional//EN"
content="Write your description here">
<meta name="keywords" content="main
keyword, keyword 2"
is where you write your content
Your wysiwyg web page editor will give you an easier way of writing
them though. With KompoZer, you click on the Format button on the top
of the page then in the drop down menu select "Page Title and
Properties". Then enter your title and description in the dialog box
that pops up.
The Site Build It page builder has text boxes for the title and
description that you fill out. (Read ny Site Build It review)
Secret No 3: Use The Title And
If you don't
searchers will click to your competitor's
website, not yours.
Would you do this? Let's say you're a locksmith and you're placing an
ad in the local newspaper for your home security products and services.
The ad is in the home security section of the classifieds and reads
"Pete's Locksmithing Services. Pete's Locksmithing started as
PD locksmiths in 1998 in Blacktown plaza ..."
Of course you wouldn't. But people do that sort of thing with their
websites and the search engines all the time. Your web page has a title
and description that work together to make an ad for your website that
searchers see on the search engine results page (SERP). But it's common
a general description for a website and use it on every page, and
that's what's happened to Petes Locksmithing.
sites use no description at all.
If you don't write a description the search engines usually use
snippets from your page on their SERPS which may or may not interest
your prospective client. Worse still, your description could be taken
from the first text the search engine sees on the page which could be
The surfer looks for the title and description that suits what he wants
best, and clicks on that. If that site doesn't have what he
wants he clicks on the next most relevant looking website, and so on.
If your title and description don't appeal they won't get clicked
on and you've wasted all that hard work getting your page ranked highly
in the SERPS.
On the other hand, if it looks relevant and enticing, you could get a
higher than normal click through rate. just by having a well thought
out page title
and description you may have doubled or quadrupled visitors to your
website, and that means you may have doubled or quadrupled your income
from your website.
So use your page keyword in the title and description for 'hooks" for
search engines, and for your human visitors. Write an interesting and
enticing ad for the description. To get ideas, look at other
descriptions in the SERPS for that keyword, and see what interests you.
Use those descriptions as inspiration for yours, but of course don't
directly copy them. In fact, try to do better.
Meta Description Tips
• Tell targeted surfers your site has the
information they need. Let them know why they should click to your site.
• Include the page keyword in the
description. If the keyword that is typed in for the search is in the
title or description, it will be made bold and make your website stand
• Describe your page accurately. A
misleading description puts people off, and it won't bring targeted
• The title and meta description work
together to make the advertisement for your web page. Don't just repeat
the title for the description.
• You don't have to write in complete
sentences. If a list of the main points works better, use that.
• You have around 150 characters,
including spaces, to work with. That's around 20-25 words. After that
your description could be cut short.
• Use a unique description for each page.
• Check other sites in your niche for
ideas, but don't copy. You'll get an idea of what looks good and what
• Write down a few possible descriptions.
That way you have the best chance of getting a good one.
Using the title and meta description effectively does take more
work, but it's essential for getting the most visitors
to your website.